FOR IMMEDIATE RELEASE
November 3, 2020
Swaggerty’s Is Officially America’s Fastest Growing (fresh/raw) Sausage Brand
KODAK, TN – Recent Nielsen data reports that data from grocery registers throughout the United States show that Swaggerty’s Breakfast Sausage brand is the fastest growing sausage brand in America by pounds, units, and dollars spent—an increase of 46.2%, 48.6%, and 40.7% respectively.
This growth can certainly be attributed, at least in part, to the increase in total distribution points throughout the country, from 47.3 to 61.7 for a 30% increase over the course of just over three months. Distribution points can be defined as a combination of coverage and items carried. However, while Swaggerty’s increased the average number of items carried at stores from 2.3 to 2.6, nearly every other national brand posted declined in items carried.
Swaggerty’s remains the #1 fastest growing breakfast sausage brand, posting faster sales by 25% than its nearest competitor. “At a national level, the Swaggerty’s story continues to be just phenomenal across all key metrics,” says National Sales Manager, Doug Skeoch.
Information about Swaggerty’s 100% fresh pork products with no fillers, including recipes and where to shop, can be found on their website at http://www.swaggertys.com.
About Swaggerty’s Farm:
Since 1930, the Swaggerty Family has been making what is quite possibly the best pork sausage you’ll ever taste. Today Swaggerty Sausage Company, Inc. is a modern USDA inspected processing facility still located in the same small valley and operated by the third generation of the Swaggerty’s Family. Swaggerty’s premium sausage products are now shipped nationwide and available in over 10,000 retail grocers, wholesale distributors, and foodservice establishments.